Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
Creating an out-of-this-world event
Paco Rabanne was launching a new fragrance franchise and needed to leave its mark.
We needed to root this moment in culture from the start, so we focused on the biggest national
moment of the year: the lifting of UK lockdown measures.
It was the perfect time for consumers to start looking positively into the future once again,
making them hugely susceptible to the confident, utopian world of Phantom where imagination
and reality combine in a sensory overload.
The campaign comprised of a PR stunt, faking a UFO landing in Spitalfields.
Leading to curated exhibition of AR digital art from future gazing new media artists
in the digital space who became the Paco Collective.
Paco Rabanne was launching a new fragrance franchise and needed to leave its mark.
We needed to root this moment in culture from the start, so we focused on the biggest national
moment of the year: the lifting of UK lockdown measures.
It was the perfect time for consumers to start looking positively into the future once again,
making them hugely susceptible to the confident, utopian world of Phantom where imagination
and reality combine in a sensory overload.
The campaign comprised of a PR stunt, faking a UFO landing in Spitalfields.
Leading to curated exhibition of AR digital art from future gazing new media artists
in the digital space who became the Paco Collective.
OUTSIDE
An interactive Phantom spaceship landed with integrated sampling for three days
INSIDE
An exhibition celebrating the Future of Fragrance, featuring six future-gazing artists who reimagined
the sensory experience of fragrance via digital and VR mediums
CREATIVE AGENCY: Impero
ACD: Ade Yeo
SENIOR CREATIVE: Daniel O’Higgins
SENIOR CREATIVE: Melissa McWirther
EXPERIENTIAL AGENCY: Bearded Kitten
The Brief:
Create noise around George’s most sustainable line yet, and come up with a brand world and visual aesthetic that could be taken forward across all touch points.
The Campaign:
George Asda launched their Spring Childrens collection when talk of the Metaverse was on the tip of everyone’s tounges.
To tap into this conversation as a way to harness the optimism of children’s imagination as an offset to the doom and gloom we as adults often feel about the future, I came up with ‘The Betterverse’. And we gathered real kid’s to tell us their hopeful visions for the future with a levity that can only come from a child.
The Art Direction:
The campaign takes uses the style of gaming as a way to bring to life the enhanced way a child might view of the real natural world. We worked with 3D illustrator DesignLad to render what the Betterverse would look like based off my concept sketches, creating a bold playful and whimsical, graphic style that knods to sustainability without forcing it in a way that would feel inauthentic.
Dipped is a conceptual brand seeking to appeal to a younger consumer that follows
cult products such as Glossier. The product is a buildable lip pigment that can give
the full range of coverage from tint to opaque. The brand blends soft
beauty imagery with a bold identity to create a point of difference in a sea of
hyper-saturated sameness in the lip product space.
The Identity:
Linking the the brand message of “exploring identity” and allowing conusmers to dip in between looks
I created a 3D stylised liquid inspired logo that “dips” between different sections of a layout.
The bold identity for our campaign showcases unique identities.
To celebrate uniqueness and personal sense of identity we used a diverse cast of models with distinct looks
and identities whether that be ethnic, gender, or social but all with gorgeous full lips that complemented the product.
.
Idea:
Creating a “monster mash-up” for Halloween, I designed a limited edition Glow in the Dark pack and concepted, and art directed the launch on Instagram for the product that contained a monstrous mixture of classic Heinz Tomato Soup and Heinz Beanz.
Post Copy:
Post Copy:Double, double, toil and trouble,
Two Heinz favourites in the pot to bubble.
Rich tomatoey soup that’s full of beanz!
It’s a Heinz monster mash-up for Halloween!...
🎃🍅🥫👻
-and it GLOWS IN THE DARK!
As a limited edition Halloween special, Heinz released a mash-up
of their two iconic tinned staples Beanz and Cream of Tomato Soup.
Pack production by clements create
and we created a spooky launch video produced by Hogarth Worldwide
using product photography by wonderland comms
For itsu’s major refresh of their noodle’s range they wanted to launch with a bang and somehting
that really shouted about to the modern on the go market with bold visuals and messaging.
The product itself, authentic Japanese rice noodles and miso from the Hikari valley, featured strong had a strong
visual appeal with block colours and Japanese inspired iconography so it felt natural to turn them into neon city lights.
Julian Metcale the founder of itsu felt bery strongly that this product should be something different from the
classic instant noodles that people almost hide away guiltily to eat. Due to the quality of the product, his was a noodle cup
that people could eat with pride so that became our message.
I created a custom extended condensed lettering based on neon signage and a fortune cat character emblazoned with
the japanese characters for “NEW”. We also adapted the itsu logo into simplified neon sign in the colour pallete of the noodle
range. These visuals were animated as quick flashing lights and overlayed onto a looping video of Tokyo’s Shibuya
center to give the message of speed and accessability.
The campaign was launched across the UK in major tube and train stations and attracted a great public response.
