Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
For modeling agency giant Wilhelmina’s second ever fashion week, we wanted to really make a statement.
Known in the U.S. for it’s massive commerical roster of talent, Wilhelmina London having just taken over
an East London based independant agency, wanted to start off showing an edgier more editorial side.
I developed a sleek linear logotype to act as a seasonal brandmark for the agency.
I started the creative process by creating a moodboard, taking the concept contrast as a starting
point, fascinated by imagery of distortion and reflections with delicate graded colour palletes.
I liked the idea of the models peeling away from the cards as if they were
stepping halfway between a photo and the real world.
From there i began to physically play with paper prints of models best photos, all in mostly
sepia or greyscale and then comped them onto gradient backdrops. The harsh lines meeting
soft pastel colours, resulting in an appearance at once soft as well as bold.
