Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Itsu’s brief for the new frozen gyoza range was to elevate the frozen category. In a space rarely associated with gourmet food, the approach was to create a premium feel through striking photography set against clean, matte backdrops. I designed the packaging: modern pouches that stood apart from traditional competitors, with bold colour bars and bespoke food styling for each SKU to emphasise flavour distinction.
For the launch campaign, I created the headline “Ready. Set. Gyoza!”—emphasising both speed (ready in just three minutes) and the excitement of a new product. Alongside print, we produced a series of recipe videos for social, showcasing creative ways to enjoy the gyoza. The content achieved strong engagement and helped shape Itsu’s wider digital marketing strategy.
Photography by Rob Streeter with Styling by Ellie Jarvis.