Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
Creating an out-of-this-world event
Paco Rabanne was launching a new fragrance franchise and needed to leave its mark.
We needed to root this moment in culture from the start, so we focused on the biggest national
moment of the year: the lifting of UK lockdown measures.
It was the perfect time for consumers to start looking positively into the future once again,
making them hugely susceptible to the confident, utopian world of Phantom where imagination
and reality combine in a sensory overload.
The campaign comprised of a PR stunt, faking a UFO landing in Spitalfields.
Leading to curated exhibition of AR digital art from future gazing new media artists
in the digital space who became the Paco Collective.
Paco Rabanne was launching a new fragrance franchise and needed to leave its mark.
We needed to root this moment in culture from the start, so we focused on the biggest national
moment of the year: the lifting of UK lockdown measures.
It was the perfect time for consumers to start looking positively into the future once again,
making them hugely susceptible to the confident, utopian world of Phantom where imagination
and reality combine in a sensory overload.
The campaign comprised of a PR stunt, faking a UFO landing in Spitalfields.
Leading to curated exhibition of AR digital art from future gazing new media artists
in the digital space who became the Paco Collective.
OUTSIDE
An interactive Phantom spaceship landed with integrated sampling for three days
INSIDE
An exhibition celebrating the Future of Fragrance, featuring six future-gazing artists who reimagined
the sensory experience of fragrance via digital and VR mediums
CREATIVE AGENCY: Impero
ACD: Ade Yeo
SENIOR CREATIVE: Daniel O’Higgins
SENIOR CREATIVE: Melissa McWirther
EXPERIENTIAL AGENCY: Bearded Kitten