Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
The Challenge: Heinz Tomato Soup is an iconic UK staple, with sales peaking in the colder months. The challenge was to create a fast-turnaround campaign — with just one week from concept to production — that tapped into the nation’s relationship with soup as a source of warmth and comfort. The solution needed to feel simple, emotive, and unmistakably Heinz.
The Idea: The campaign centred on weather-activated digital OOH ads, shot in a cinematic style with still imagery enhanced by moving steam. Headlines such as “Cosy Keeper. Mine’s Heinz,” “Rainy Rescue. Mine’s Heinz.” and “Winter Warmer.Mine’s Heinz.” appeared contextually, paired with cold hands holding steaming bowls. Together, they created the feeling of peering through a window on a dreary day at a small moment of comfort.
Digital Out of Home Billboards
initial scamps