
After the successful launch of Itsu’s savoury gyoza they wanted to try bring a new twist to the gyoza
world by creating a dessert version. My role was to develop the packaging for the new range which
felt both in line with Itsu’s existing products, but distinctly more indulgent and luxurious.
We hired Rob Streeter and food stylist Ellie Jarvis to create some truly opulent dessert photography
which we used across the full front of pack and really elevated the packaging to something
that would look quie at home in the poshest of home freezers.
