Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
UI and Icon design for itsu [to you]
At the height of London’s food delivery revolution, beloved high-street sushi brand itsu launched a sister service: itsu [to you], an app-based platform designed for fast, convenient delivery. Developed by MyCheck, the app allowed customers to order food directly and even split the bill with friends, tapping into the social side of dining at home.
I was tasked with creating the visual language for the new business and overseeing its rollout across every touchpoint. This included delivery bikes fitted with digital monitors, the app UI, packaging, print collateral, and in-store promotions. The result was a cohesive identity that extended seamlessly from the digital experience to real-world brand moments.
concept sketches for itsu [to you]
Packaging design for itsu [to you]
Retail concepts for itsu [to you]