
KraftHeinz approached us to adapt their existing tvc with a new 20 second creative route. The goal was to lead
consumers to associate the new Heinz soup of the day product with the idea of homecooking and away from the idea of being a premade package product. We developed a short script for a TV telling the story of a young lad returning from being away and missing his mothers homecooking.
Art Directors: Daniel O’Higgins, Stella Jonikaite
Copywriter: Anna-marie Holub
Client: Heinz
Creative Agency: Hogarth Worlwide
Account Director: Natalie Jalie