Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.

Experience:

Agency:  Ogilvy,  VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide 

Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.


🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013



Art Direction︎︎︎

Graphic Design︎︎︎

Copywriting︎︎︎

Illustration︎︎︎

















KraftHeinz approached us to adapt their existing tvc with a new 20 second creative route. The goal was to lead
consumers to associate the new Heinz soup of the day product with the idea of homecooking and away from the idea of being a premade package product. We developed a short script for a TV telling the story of a young lad returning from being away and missing his mothers homecooking.  



Art Directors: Daniel O’Higgins, Stella Jonikaite
Copywriter: Anna-marie Holub
Client: Heinz
Creative Agency: Hogarth Worlwide
Account Director: Natalie Jalie
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414