
To honour the great work of those in the food industry during the pandemic Heinz launched
the FOOD HEROES awards in summer 2020 open to everyone from vloggers, to chefs, to volunteers.
We developed a visual identity and creative assets for the campaign across social media and digital.
Production Agency: Hogarth Worldwide
PR Agency: WonderlandComms
Heinz Food Heroes Launch video
Copy writer: Karishma Puri
Creating the BrandMarque
We needed a symbol that was immediately recongizable at heinz, while also symbolizing heorism and food.
Starting with the idea of heroes using shields to defend the innocent I created a design that blended the iconic heinz keystone with a heor’s shierl and topped it off with a cute chef’s hate that we 3d animated to create standout on social.


