
To celebrate the 160th anniversary of Big Ben JKR proposed to update the iconic HP sauce labelling to reflect it’s current appearance with scaffolding as it undergoes restoration work. The design update will remain until the construction is complete.
My role was to redesign the label by illustrating the scaffolding including two tiny workmen in front of the clockface. The activation was rolled out by Pr Agency: Wonderland Comms to great success and the design was awarded a D&AD wooden pencil for Limited Edition packaging design.
