Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Heinz ‘Soup of the Day’ soups are so good, you’d think they were homemade. And in a way, they sort of are… Homemade, the Heinz way! Kraft Heinz approached us to create a 20-second TV spot that would evoke a “just like mom makes” vibe. The goal was to position the new Heinz Soup of the Day as comforting, homecooked food rather than a premade packaged product. The spot was directed by Jamie Lane and ends with the pack of Heinz Soup of the Day surrounded by fresh ingredients on a kitchen counter, reinforcing the homemade, homecooked feel.
We developed a short script that tells the story of a young lad returning home, craving his mother’s cooking.She carefully prepares a soup just the way he likes it, with a garnish and a thick slice of bread. As she sets the plate in front of him, she says, “I missed you.” He eagerly digs in and replies, “Missed this!” — clearly referring to the food, not her. The scene closes with a playful nudge from his sister and a knowing, amused eye-roll from mother.
Creative Team: Daniel Whitelegge O’Higgins, Stella Jonikaite, Anna-marie Holub
Client: Heinz
Director: Jamie Lane
Produce: Rory Matheison
Creative Agency: Hogarth Worlwide
Account Director: Natalie Jalie
Client: Heinz
Director: Jamie Lane
Produce: Rory Matheison
Creative Agency: Hogarth Worlwide
Account Director: Natalie Jalie