around driving recipe inspiration and so they wanted to create a series of short films
showing beautifully delicious host foods with the product in action.
As the tomato based range are typically used as key ingredients in a recipe, the challenge
was how to show delicious recognizable food dishes while also heroing the product.
We answered this by splitting our 6 videos shot by Rob Streeter into two 3 second portions, the first 3 seconds showing
a key ingredient shot of the product being added to a recipe during the cooking process and
the second three showing a final key foodie “taste driven” moment on the final dish.


