Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
Digital Out of Home Billboards
Heinz tomato soup is an iconic staple in the UK and sees it’s highest sales during the winter months. So a nod to the weather was key in promoting the product. With only a week to turn around creative development and production I focussed on simple messaging to convery the simple comforts of Heinz soup.
Starting with copy that would convey what Heinz means tothe people that love it. ie. “Cosey Keeper?... Mine’s Heinz”. Paired with imagery of cold hands embracing bowls of animated steaming soup to offer the
impression of peering through of a window on a dreary day at a simple moment of comfort.
Starting with copy that would convey what Heinz means tothe people that love it. ie. “Cosey Keeper?... Mine’s Heinz”. Paired with imagery of cold hands embracing bowls of animated steaming soup to offer the
impression of peering through of a window on a dreary day at a simple moment of comfort.
To help with immediacy, the copy was simplified into alliterative couplets and the design was refined to show a heroic packshot of the product beneath a window made from the iconic Heinz keystone against a bold red backdrop.
Each variant would only be activated when the weather matched it, ie ‘rainy rescue’ would show on a rainy day. This creative appeared on 800 digital billboards nationwide during the Autumn/Winter seasons and across Heinz social media.
Each variant would only be activated when the weather matched it, ie ‘rainy rescue’ would show on a rainy day. This creative appeared on 800 digital billboards nationwide during the Autumn/Winter seasons and across Heinz social media.
initial scamps