Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
The Brief: Heinz wanted to surprise the public with a mind-boggling mix of their iconic Beanz and Cream of Tomato Soup.
The Idea: For an extra spooky Halloween twist, we showcased this delicious monstrosity by releasing a limited edition Glow in the Dark “Monster Mash-Up” pack. I designed the pack and also concepted and directed the Instagram launch for the product.
Double, double, toil and trouble,
Two Heinz favourites in the pot to bubble.
Rich, tomatoey soup that’s full of Beanz—
It’s a Heinz Monster Mash-up for Halloween!
🎃🍅🥫👻
Pack production by clements create
and we created a spooky launch video produced by Hogarth Worldwide
using product photography by wonderland comms