Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
To mark its 150th anniversary, Heinz wanted to celebrate in a way that was bold, unexpected, and memorable. Wonderland Comms, proposed the idea of Heinz Ketchup Caviar — a super-luxury, limited-edition version of the iconic condiment, released to just 150 people per country. I was tasked with designing the labels for this special product.
The design needed to elevate Heinz ketchup into a luxury item while retaining the brand’s recognisable DNA. By blending premium cues with iconic Heinz elements, the packaging struck the right balance between exclusivity and playfulness, perfectly capturing the spirit of the anniversary celebration.
The Idea was broguth to Heinz by Wonderland Comms
The artwork was brought to life as a printed label by magnet harlequin.