Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
The Work: To honour the outstanding work of those in the food industry during the pandemic, Heinz launched the Heinz Food Heroes Awards in summer 2020, open to everyone from vloggers and chefs to volunteers. We developed a visual identity and creative assets for the campaign across social media and digital platforms.
Creating the BrandMarque: We needed a symbol that was immediately recognizable as Heinz, while also representing heroism and food. Starting with the idea of heroes using shields to protect the innocent, I created a design that blended the iconic Heinz keystone with a hero’s shield and topped it with a cute chef’s hat. We then 3D animated the design to make it stand out on social.
PRODUCTION AGENCY: Hogarth Worldwide
PR AGENCY: WonderlandComms
COPYWRITER: Karishma Puri