Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
The Brief:
Create noise around George’s most sustainable line yet, and come up with a brand world and visual aesthetic that could be taken forward across all touch points.
The Campaign:
George Asda launched their Spring Childrens collection when talk of the Metaverse was on the tip of everyone’s tounges.
To tap into this conversation as a way to harness the optimism of children’s imagination as an offset to the doom and gloom we as adults often feel about the future, I came up with ‘The Betterverse’. And we gathered real kid’s to tell us their hopeful visions for the future with a levity that can only come from a child.
The Art Direction:
The campaign takes uses the style of gaming as a way to bring to life the enhanced way a child might view of the real natural world. We worked with 3D illustrator DesignLad to render what the Betterverse would look like based off my concept sketches, creating a bold playful and whimsical, graphic style that knods to sustainability without forcing it in a way that would feel inauthentic.
