Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
When Heinz Ketchup Superfan Ed Sheeran DM’s your brand to collab, you go for it. He reached out on Instagram with a crazy idea for an iconic partnership — a true meeting of two icons... As an avid lover of Heinz Tomato Ketchup (so much so that he has it tattooed on his arm), Ed was only too keen to see his likeness applied globally to the iconic label.
As the in-house Creative Lead for Heinz at the time, I illustrated the Edchup label and art directed, concepted, and designed the key visual for the global partnership. The work was seen across all markets worldwide — from Ed’s Instagram to billboards, retail displays, food service, and even temporary tattoos.
The lock up blended Ed’s logo with the iconic Heinz logo, and Key Visaul consists of a split bakcground where the iconic Heinz red cdc meets a pop punk black grunge background that represents Ed’s world. The headline “Perfect” — lifted from Ed’s number one song — captured exactly how people see the iconic, unbeatable taste of Heinz Ketchup: simply perfect.
Gift with Purchase: As a knod to Ed’s tattoo of Heinz Ketchup on his own arm, we even created a set of temporary tattoos as a gift with purchase for Heinz Edchup, which I illustrated.
Creative Agency: David Miami
PR Agency: Wonderland
Client: KraftHeinz