Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
For itsu’s major refresh of their noodle’s range they wanted to launch with a bang and somehting
that really shouted about to the modern on the go market with bold visuals and messaging.
The product itself, authentic Japanese rice noodles and miso from the Hikari valley, featured strong had a strong
visual appeal with block colours and Japanese inspired iconography so it felt natural to turn them into neon city lights.
Julian Metcale the founder of itsu felt bery strongly that this product should be something different from the
classic instant noodles that people almost hide away guiltily to eat. Due to the quality of the product, his was a noodle cup
that people could eat with pride so that became our message.
I created a custom extended condensed lettering based on neon signage and a fortune cat character emblazoned with
the japanese characters for “NEW”. We also adapted the itsu logo into simplified neon sign in the colour pallete of the noodle
range. These visuals were animated as quick flashing lights and overlayed onto a looping video of Tokyo’s Shibuya
center to give the message of speed and accessability.
The campaign was launched across the UK in major tube and train stations and attracted a great public response.
