Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Ogilvy, VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide
Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Art Direction︎︎︎
Graphic Design︎︎︎
Copywriting︎︎︎
Illustration︎︎︎
Dipped is a conceptual brand seeking to appeal to a younger consumer that follows
cult products such as Glossier. The product is a buildable lip pigment that can give
the full range of coverage from tint to opaque. The brand blends soft
beauty imagery with a bold identity to create a point of difference in a sea of
hyper-saturated sameness in the lip product space.
The Identity:
Linking the the brand message of “exploring identity” and allowing conusmers to dip in between looks
I created a 3D stylised liquid inspired logo that “dips” between different sections of a layout.
The bold identity for our campaign showcases unique identities.
To celebrate uniqueness and personal sense of identity we used a diverse cast of models with distinct looks
and identities whether that be ethnic, gender, or social but all with gorgeous full lips that complemented the product.
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