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Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.

Experience:

Agency:  Wieden & Kennedy, Dept, Ogilvy,  VMLY&R, Havas, Impero, Hogarth Worldwide 

Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.


🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013


Copywriting︎︎︎

Art Direction︎︎︎

Graphic Design︎︎︎

Illustration︎︎︎













The Concept: ’Dipped’ is a conceptual beauty brand designed for the next generation of cult-followers. Its hero product—a buildable lip pigment—moves seamlessly from a barely-there tint to full, high-impact color. By pairing soft, dreamlike beauty imagery with a bold, unapologetic identity, ‘Dipped’ cuts through the noise of a saturated lip market to claim space of its own.
The Identity: Inspired by the brand message of “exploring identity,”
I designed a 3D, liquid-inspired logo that flows and transforms across the layout, reflecting the fluidity of self-expression and the freedom to move between different looks.
The campaign celebrates individuality, featuring a diverse cast of models whose unique styles bring the concept of personal expression to life.

CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414
Running on Cargo