Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.

Experience:

Agency:  Ogilvy,  VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide 

Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.


🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013



Art Direction︎︎︎

Graphic Design︎︎︎

Copywriting︎︎︎

Illustration︎︎︎

















Idea:
Creating a “monster mash-up” for Halloween, I designed a limited edition Glow in the Dark pack and concepted, and art directed the launch on Instagram for the product that contained a monstrous mixture of classic Heinz Tomato Soup and Heinz Beanz.


Post Copy:
Post Copy:Double, double, toil and trouble,
Two Heinz favourites in the pot to bubble.
Rich tomatoey soup that’s full of beanz!
It’s a Heinz monster mash-up for Halloween!...
🎃🍅🥫👻

-and it GLOWS IN THE DARK!

As a limited edition Halloween special, Heinz released a mash-up
of their two iconic tinned staples Beanz and Cream of Tomato Soup.


      
Pack production by clements create
and we created a spooky launch video produced by Hogarth Worldwide
using product photography by wonderland comms
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414