Idea:
Creating a “monster mash-up” for Halloween, I designed a limited edition Glow in the Dark pack and concepted, and art directed the launch on Instagram for the product that contained a monstrous mixture of classic Heinz Tomato Soup and Heinz Beanz.
Post Copy:
Post Copy:Double, double, toil and trouble,
Two Heinz favourites in the pot to bubble.
Rich tomatoey soup that’s full of beanz!
It’s a Heinz monster mash-up for Halloween!...
🎃🍅🥫👻
-and it GLOWS IN THE DARK!
As a limited edition Halloween special, Heinz released a mash-up
of their two iconic tinned staples Beanz and Cream of Tomato Soup.

Pack production by clements create
and we created a spooky launch video produced by Hogarth Worldwide
using product photography by wonderland comms