Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
After Heinz pranked the internet with its chocolate mayonnaise April Fools’ joke, a gloriously gooey idea was hatched between two agencies Wonderland Comms and Elvis: a limited-edition Easter mash-up of Heinz [Seriously] Good Mayonnaise and Cadbury Creme Eggs. I designed the packaging to fuse the two brands, giving the classic mayo jar the illusion of being wrapped in Creme Egg foil. The identity blended the iconic Heinz keystone with Cadbury’s playful egg branding, creating a surprising yet credible hybrid.
To amplify the launch, I also created a giant “splat” artwork, produced at scale by Helix3D in Shoreditch. The oversized installation became a playful tasting station where passersby could sample the wacky combo, dispensed onto waffles straight from the giant splat. The stunt generated buzz, pulled in curious crowds, and turned a one-off mash-up into a memorable cultural moment.
