Hello! I’m Dan, a Creative Lead in London with over 13 years experience and a passion for compelling imagery, story telling, and bold ideas that become a part of culture. My experience spans Creative Concepting, Copywriting, Art Direction, and Graphic Design of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
Experience:
Agency: Wieden & Kennedy, Dept, Ogilvy, VMLY&R, Havas, Impero, Hogarth Worldwide
Inhouse: Estee Lauder Companies, KraftHeinz, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.
🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013
Copywriting︎︎︎
Art Direction︎︎︎
Graphic Design︎︎︎
Illustration︎︎︎
What happens when you take two of Britain’s most iconic toast toppers and squeeze them into one can? Heinz dared to find out—pairing Beanz with Hoops in a mash-up no one asked for, but everyone had an opinion on.Heinz launched a three-day Twitter poll on #NationalToastDay, asking the nation a simple but divisive question: should Beanz and Hoops be combined?
The poll set off a GIF war between loyalists who couldn’t bear to see their favourites mixed, and fans eager for their first taste of BOOPZ on toast. After three days of heated debate, the verdict was clear—the public wasn’t quite ready… just yet.
The poll set off a GIF war between loyalists who couldn’t bear to see their favourites mixed, and fans eager for their first taste of BOOPZ on toast. After three days of heated debate, the verdict was clear—the public wasn’t quite ready… just yet.
My role was to design the pack and create the social launch campaign. For the pack, I developed a clean mash-up of the two products, while the campaign came to life through a bold 90s Cartoon Network–inspired factory animation.
Set against a splitscreen backdrop with vibrant Heinz Beanz turquoise and Heinz Hoops yellow block colours, the playful visuals captured the fun spirit of the experiment and fuelled conversation online.
Set against a splitscreen backdrop with vibrant Heinz Beanz turquoise and Heinz Hoops yellow block colours, the playful visuals captured the fun spirit of the experiment and fuelled conversation online.
