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Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.

Experience:

Agency:  Ogilvy,  VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide 

Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.


🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013



Art Direction︎︎︎

Graphic Design︎︎︎
Copywriting︎︎︎

Illustration︎︎︎












Idea

The decision to combine two national favourites was always going to be controversial.  Kicking off on #NationalToastDay, voting lasted for three days via a Twitter Poll, which saw @HeinzUK pose the all-important question: should Beanz and Hoops be combined? 


The voting led to a mighty GIF war between those who couldn’t bear to see their beloved favourites combined and those who couldn’t wait for their first BOOPZ on toast. After three days of heated discussion, the votes were in, with the public deciding they weren’t quite ready for BOOPZ … just yet.

Beanz and Hoops together in one can?!
In an epic battle to vote for the Nation’s favourite toast topper, Heinz gave the public
the option to vote on a twitter poll for either Heinz Beanz, Heinz Hoops, or a mixture of both! 
My role was to design the pack, and createthe launch campaign for social
Visually we went with a clean mash up of the two product for the pack design,
and createda 90’s cartoon network inspired factory animation which worked 
very nicely with the bold turqouise and yellow of the products.


Boopz Launch Animation

 
Boopz Pack Design & Key Visual




Boopz Animation Storyboard




  
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414
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