Hello! I’m Dan, a Creative Lead in London with a passion for compelling imagery, visual story telling and bold ideas.
My experience spans Creative Concepting, Graphic Design, and Art Direction of Advertising Campaigns with a focus on Digital Activations, Social Content, and Integrated Brand Experience for Global brands.

Experience:

Agency:  Ogilvy,  VMLY&R, Havas, Impero, KraftHeinz, Hogarth Worldwide 

Inhouse: Estee Lauder Companies, Unilever, Itsu, Wilhelmina Models, Alexander McQueen.


🏆 Awards:
-D&AD Wooden Pencil 2020
-Grocer Top Talent 2019
-Leonardo Da Vinci Grant 2013



Art Direction︎︎︎

Graphic Design︎︎︎

Copywriting︎︎︎

Illustration︎︎︎















The Concept:
Amila’s Hydraflare mascara uses a patented hydrophobic formula to create an ultra waterproof formula.
To showcase the water resistance of the product, we shotused closeups of models in a ultra blue pool,
their faces above the surface reflected in it’s rippled surface.

The models gaze directly out at the viewer showcasing perfect lashes despite their watery environment
showing that their makeup can stay flawless even whent they are submerged.
 


CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414