The Concept:
Amila’s Hydraflare mascara uses a patented hydrophobic formula to create an ultra waterproof formula.
To showcase the water resistance of the product, we shotused closeups of models in a ultra blue pool,
their faces above the surface reflected in it’s rippled surface.
The models gaze directly out at the viewer showcasing perfect lashes despite their watery environment
showing that their makeup can stay flawless even whent they are submerged.

